Wiser Wash lets us achieve the classic denim details we all
love: Beautiful abrasions, depth of tone and bright contrasts,
that show off the true magic of indigo. Yet there is no
stone-washing involved, and full decolorization is achieved
without any corrosive hazardous chemicals, using less than a
cup of water.
WISER WASH WANTS TO HELP THE DENIM INDUSTRY TO
BECOME WISER WITH WATER.
Wiser Wash lets us achieve the classic denim details we all
love: Beautiful abrasions, depth of tone and bright
contrasts, that show off the true magic of indigo. Yet there
is no stone-washing involved, and full decolorization is
achieved without any corrosive hazardous chemicals, using
less than a cup of water.
0%Pumice stones
0%Hazardous & toxic chemicals
1CUPof water for full decolorization
Compared to approx. 2kg stones, 450gr of toxic chemicals
and 55+ liters of waste water, used on average per jean in a
traditional ’15 bath’ process for medium to heavy
washes.
The washing process involved in creating the denim we all
love, wastes and pollutes about 1400 billion litres of
water every year.*Wiser wash changes
that.
* based on general 25 billion denim pieces produced globally
per year
the true beauty of Indigo, never looked so good.
Wiser Wash ® process eliminates the use of pumice stones
and toxic chemicals involved in traditional washing while
still achieving beautiful abrasions and bright contrasts
through full decolorization with only one cup of
water.
break-through towards a wiser world by doing good
together.
15Average number of BathsTraditional Wash
7Average number of BathsWISER WASH
BORN IN LA
After 6 years of research, Wiser Wash saw the light of day
in 2017 and uses a combination of electrified, ozone gas and
laser.
The technology significantly reduces the number of process
steps needed vs traditional ways of manufacturing to achieve
the same result. It, therefore, works to reduce energy
consumption, using zero toxic chemicals and substantially
reducing water waste. The garments treated with Wiser Wash
have an extended life-span as the fabrics & material used in
production experience much less damage. And as an additional
result of the clean production process, labour- & working
environment have significantly improved.
WISER WASH. TO THE BENEFIT OF MANY.
HEAVYHeavy use of Sodium HypochlorideTraditional Wash
NONo Sodium Hypochloride usedWiser Wash
53%Nr. of Wet processes saved
28%Total processing time
40%Total energy saved
0%Corrosive Chemicals used
0%Pumice stones used
53%Water saved
THANK YOU.At Wiser we are deeply pleased and honoured to receive 2
prestigious awards; The Green Apple and the Inovalig Award
and we thank all for making this happen. Each day we
strive for a more wiser world and each day our
multidisciplinary team conducts research to bring new
innovation in fashion, with the aim to create a more
sustainable and beautiful world.
WISE UP. WASH WISER.
At Wiser we are deeply pleased and honoured to receive 2
prestigious awards; The Green Apple and the Inovalig Award
and we thank all for making this happen. Each day we strive
for a more wiser world and each day our multidisciplinary
team conducts research to bring new innovation in fashion,
with the aim to create a more sustainable and beautiful
world.