Wiser Wash lets us achieve the classic denim details we all love: Beautiful abrasions, depth of tone and bright contrasts, that show off the true magic of indigo. Yet there is no stone-washing involved, and full decolorization is achieved without any corrosive hazardous chemicals, using less than a cup of water.

WISER WASH WANTS
TO HELP THE DENIM
INDUSTRY TO BECOME
WISER WITH WATER.

Wiser Wash lets us achieve the classic denim details we all love: Beautiful abrasions, depth of tone and bright contrasts, that show off the true magic of indigo. Yet there is no stone-washing involved, and full decolorization is achieved without any corrosive hazardous chemicals, using less than a cup of water.
0%Pumice stones
0%Hazardous & toxic chemicals
1CUPof water for full decolorization
Compared to approx. 2kg stones, 450gr of toxic chemicals and 55+ liters of waste water, used on average per jean in a traditional ’15 bath’ process for medium to heavy washes.
The washing process involved in creating the denim we all love, wastes and pollutes about 1400 billion litres of water every year.*Wiser wash
changes that.
* based on general 25 billion denim pieces produced globally per year
the true beauty of Indigo, never looked so good.
Created with Lunacy
Wiser Wash ® process eliminates the use of pumice stones and toxic chemicals involved in traditional washing while still achieving beautiful abrasions and bright contrasts through full decolorization with only one cup of water.
break-through towards a wiser world by doing good together.
15Average number of BathsTraditional Wash
7Average number of BathsWISER WASH
BORN IN LA
After 6 years of research, Wiser Wash saw the light of day in 2017 and uses a combination of electrified, ozone gas and laser.
The technology significantly reduces the number of process steps needed vs traditional ways of manufacturing to achieve the same result. It, therefore, works to reduce energy consumption, using zero toxic chemicals and substantially reducing water waste. The garments treated with Wiser Wash have an extended life-span as the fabrics & material used in production experience much less damage. And as an additional result of the clean production process, labour- & working environment have significantly improved.
WISER WASH. TO THE BENEFIT OF MANY.
HEAVYHeavy use of Sodium HypochlorideTraditional Wash
NONo Sodium Hypochloride usedWiser Wash
53%Nr. of Wet processes saved
28%Total processing time
40%Total energy saved
0%Corrosive Chemicals used
0%Pumice stones used
53%Water saved
THANK YOU.At Wiser we are deeply pleased and honoured to receive 2 prestigious awards; The Green Apple and the Inovalig Award and we thank all for making this happen. Each day we strive for a more wiser world and each day our multidisciplinary team conducts research to bring new innovation in fashion, with the aim to create a more sustainable and beautiful world.
Created with Lunacy
Created with Lunacy
WISE UP.
WASH WISER.
At Wiser we are deeply pleased and honoured to receive 2 prestigious awards; The Green Apple and the Inovalig Award and we thank all for making this happen. Each day we strive for a more wiser world and each day our multidisciplinary team conducts research to bring new innovation in fashion, with the aim to create a more sustainable and beautiful world.
Created with Lunacy